Generative AI

How To Use Conversational AI To Boost eCommerce Sales?

How to use ChatGPT in your e-commerce business

utilizing chatbots and ai for ecommerce businesses

The Whole Foods bot is ready to offer any type of recipe based on user preference, as well as deliver the ingredients right to your home. With chatbot and AI technology recording usage history and other data, Alexa will remember for them. As these ‘additions to the family’ connect to other technologies around the house and adapt to consumer habits, each utilizing chatbots and ai for ecommerce businesses interaction will be seen as an opportunity to suggest potential product and service add-ons. While Siri was the first to reach consumers on a global level, the infinite uses of this technology makes it an indispensable tool for any industry. Since the introduction of Apple’s Siri in 2011, AI and marketing strategy have merged to introduce chatbots.

  • And for merchants, it can lead to increased revenue, improved customer satisfaction, and a competitive edge.
  • This is an incredible goldmine of intelligence that could be used to enhance the sales cycle.
  • Sometimes it can provide incorrect, inaccurate or completely false information (so-called “hallucinations”).
  • The goal of an OmniChannel chatbot is to provide a consistent and seamless customer experience, regardless of the channel that a customer is using.
  • It is also immediately obvious that the software tends to be verbose and repetitive, due to certain biases in the training data and over-optimisation issues.
  • As for similarities, both are conversational artificial intelligence models that can be built into websites, apps and chatbots to improve their functionality and automate certain tasks.

IBM’s software then scans hundreds of products to find perfect matches based on real-time customer input and its own research e.g. such as weather conditions in the local area. Predictive marketing businesses such as Mintigo, provide AI solutions for marketing, sales and CRM systems. Through Mintigo’s software, Getty images has successfully generated significant new leads by capturing the data that shows which businesses have websites featuring images from Getty’s competitors. Amir Konigsberg is the current CEO of Twiggle, a business that enables ecommerce search engines to think the way humans do.

Consumer Goods and Services

The software by which various eCommerce websites are driven is the visual search capabilities. The visual search technology can read the pictures to get clues like colour, shape, size, brand or fabric. With the help of this facility, the clients can upload their photos and find products much similar to them.

utilizing chatbots and ai for ecommerce businesses

After understanding the customer’s purchase intent, a link is sent to redirect them to the website. Other than making a personalised recommendation for them, these customer preferences can be stored for future chatbot marketing strategies. Chatbots can assist customers with finding and purchasing products, tracking shipments, and handling returns. They can also provide personalized product recommendations based on the customer’s customer’s previous purchases and browsing history. AI systems also influence the customer by generating leads, cross-selling, completing transactions, retaining customers, and increasing loyalty. AI is improving human-customer interactions through AI-enabled messaging, AI email, and web page tagging, allowing customer service agents to handle the majority of customer inquiries using chatbots.

So, what is a chatbot?

Without any doubt, artificial intelligence has started to impact our lives and is the future of digital marketing. In the last few years, several studies and data have shown that AI has become an impactable technology not just in digital marketing but in many industries across the globe. Using AI-led solutions, you can take your brand to a new level and serve modern consumer needs. Most of the audiences are now the millennials who make their own decisions and use technology to the fullest.

utilizing chatbots and ai for ecommerce businesses

What is an example of eCommerce chatbot?

Example 1.

If you've ever visited the Sephora store (online or offline), you have probably been overwhelmed by the huge variety of products. This is where their Sephora chatbot comes in, which the brand is extremely proud of. It operates on Kik (as it's one of the top messaging apps used by young customers).

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